Posted in authors, children, Daughters, family, grandmothers, mother, mother & daughters, mothers, son, womens fiction, writer, writers

Mother’s Day Thoughts

As the author of mother-daughter stories, I thought for Mother’s Day, it fitting to look to some of my favorite authors on what they had to say about mothers in their books.

As mothers and daughters, we are connected with one another. My mother is the bones of my spine, keeping me straight and true. She is my blood, making sue it runs rich and strong. She is the beating of my heart. I cannot now imagine a life without her.” Kristin Hannah , Summer Island

 

“Think for a minute, darling: in fairy tales it’s always the children who have the fine adventures. The mothers have to stay at home and wait for the children to fly in the  window”                             Audrey Niffenegger, The Time Traveler’s Wife

 

“I wonder if other mothers feel a tug sat their insides, watching their children grow up into the people they themselves wanted so badly to be.”                                                                                                          Jodi Picoult, Keeping Faith

art-statue-child-mother.jpg

Motherhood is a complicated profession, and anyone that does not consider it a profession, most assuredly has never been one.  My own mother passed away in 1996, and I still miss her every day, The woman she  was when she left us was the not the Mom I remember. Mom was a five foot two spit-fire. She walked so fast that I could never keep up with her. Mom, clad in a red terry bathrobe, stuck her curlered head in the oven to dry her hair while she ran around  the red Formica-countered kitchen preparing casseroles to take to family reunions. Mom did head-stand contests with my brothers and I to the utter dismay of my father who would come home from work and bend at his waist to look at my upside-down mother and ask “What for dinner?” Mom never understood how I never learned to cook, when I spent seventeen years of my life perched on the red stool in the kitchen babbling away while she cooked. She said, “I thought you were paying attention.” Ugh – sorry Mom,  not.  Mom rode my brother’s mini-bike on a dare – and drove it right up a tree. We tried real hard not to laugh. Mom loved fast cars, her favorite being her 1966 red Ford Mustang.  Are you seeing a pattern here of red? Her favorite color and so fitting of her personality.

When I married, moved away and lived in multiple states, I gave little thought to my mother sitting home in the now quite house with a stoic husband who rarely spoke. Her household went from a boisterous family of six to a sedate family of two in only two years. My heart breaks for her now, and I can only hope she understands that I finally get it. One of her favorite saying to me was, “You won’t understand until your are a mother yourself.” No truer words could ever have been spoken.

Parts of motherhood came easy – the loving them unconditionally part. Others, not so much. I am the proud mother of three daughters and a son. As a grandmother many times over now, I see the short-comings I made as a mother. As hallowed as the word “mother” is,  we are a flawed species. We make mistakes – lots of them, and we carry the guilt of those mistakes with us forever. We fall to pieces easily – whether it’s a joyful or a sad occasion.  Tears are a part of who we are.  And sometimes – if we have to defend our young, we will fight to the death.  It’s a humbling existence to be a Mom. You often  feel set aside, obsolete, forgotten. But I’ll tell you this – if you did your job even half right, your thoughts, your words and actions will be so ingrained in your children, that even when they don’t think they are listening to you, their sub-conscious is.  The most we  can hope for is when are time comes, and the good Lord looks at his list, checking of “mother” as your profession, He says, “Come on in, well done.”

Tell me your favorite mother story – either as a Mom or about your own Mom – or someone that fit the bill of Mom. Being a Mom does not have to be genetic.

www.joannetailele.com 

Posted in books, marketing, mother & daughters, writers

Marketing – that chess game

 

pexels-photo-65169.jpeg

Regardless of your profession, marketing is like a chess game. You need to know the right strategies to become a winner.

In today’s market, the King and Queen are most assuredly Social Media, but the mere mention of it sends chills down most entrepreneurs’ backs. As an author, I can safely say that many of us (writers) entered the literary world thinking, “if we write it, they will come.”

Ah, nope. Doesn’t happen that way. In today’s literary world, even if you are linked with one of the big five publishing houses, you are expected to do a lot of your own marketing – and that includes social media.

First, we need to understand how to find the RIGHT social media for our products, whether that is a book, a new dress line, a landscaping business… EVERYONE needs to market.  With dozens (and I’m sure I will miss some) social media sites such as Facebook, Twitter, Tumbler, Instagram, Snapchat, Pinterest, where do you begin?

Start with demographics:  What age group or social economic group would be most interested in your product?  As an example, as a writer of women’s fiction, primarily with mother-daughter themes, my target audience is women of child bearing age or older (like Grandma’s). Although there is most definitely some within my bracket that would frequent other social media sites, the vast majority would fit into the Facebook, Pinterest, and a growing number on Instagram groups. The odds of large numbers of my target market using Snapchat, Twitter or Tumbler is much smaller. So I’ll stick with where I can reach the most of my audience.

Second,  as discussed in my past blog post, Branding. Wouldn’t it be great to have a recognizable brand like the McDonald arches? We may never compete with the McDonald arches or the Nike check mark, but we can, become recognized in our own circle – for me – the literary circle. My goal is when someone thinks “mother-daughter stories”, they will think of Joanne Simon Tailele. How does that happen? Truthfully, very slowly.  Use every opportunity you can to promote your brand – no- I did not say your product.  No one is going to invest in your product until they’ve bought into your brand – that you are the go-to person for that subject.

Last,  consistency. Whichever social marketing tool you decide works best for you, stick with it. Post often. Keep it short and entertaining. The place for longer posts are on blogs, such as this one. Social media is the fast lane.  Don’t give up. Your followers will come, and your product will  have its chance to shine.

Now it’s your turn. What business are you in and how do you use social media to  promote it? What  avenue works best for you and why? Leave a comment here and you’ll be automatically entered to win an e-book of your choice of mine. You can find them on my website; joannetailele.com   Now, go out there and jump into the social media pool.

 

 

Posted in Daughters, mother & daughters, mothers, writers

Understanding Branding

newborn-baby-mother-adorable-38535.jpeg

Whether you are a writer, Realtor, retail sales manager, cabinet salesman,  Welcome Wagon host (I’ve been them all) or something entirely different,  in order to move forward in your career, in today’s market, you’ve got to understand Branding.

So what is branding anyway? Webster’s Dictionary says it is:

“the promoting of a product or service by identifying it with a particular brand”

Okay, so that wasn’t real helpful. We all know branding when it comes to things like the McDonald arches or the Nike check mark. But how does that really help us identify our own brand?

I did some research for authors and came across this great link.

https://writeitsideways.com/create-author-brand-4-steps-take-now/

Taking those lessons to heart, I had to search for the obvious. What, you say? Yes, it was staring me right in the face.  My brand is writing mother-daughter stories. The irony is that I didn’t even realize that I was doing that. But, when I start to explain my books, invariably I am saying something along the lines of “there is this mother and such and such happens and her daughter and her must”…..  you  get the picture. When I sat down to write,  (pre-branding concept), I never thought about the fact that all my books had the same common theme. Now that I see it, it is so much easier to brand myself.

I write mother-daughter stories. I also write a little dark. So these are never sweet relationships that are un-flawed. What fun would that be? I guess I can thank having three daughters and a wonderful mother for my inspiration. Then, I have to mess them all up with characters that in no way resemble my own sweet family. Just so you know, I also have a son. Maybe someday, I’ll write a mother-son story.  Who knows.  It doesn’t mean I love him any less than his sisters, Andrew Cooper, if you are reading this.

What is your brand? Regardless of your profession, if you want to be recognized, you need a brand.  I’d love to hear from you and even post pictures .